Custom Billboards
Transforming outdoor advertising operations through digital innovation. From manual processes to automated excellence.
85%
Fewer errors
3x
Campaign capacity
40%
Revenue per employee
The Challenge
Custom Billboards was managing complex advertising campaigns across hundreds of locations using spreadsheets and manual processes. This created bottlenecks, increased errors, and limited their ability to scale operations efficiently.
The Solution
We designed and implemented a comprehensive digital transformation strategy that automated critical workflows and modernized their entire operational infrastructure. The new system integrates campaign management, inventory tracking, client communications, and billing into a unified platform.
Custom dashboards provide real-time visibility into campaign performance, availability, and revenue. Automated scheduling eliminated double-bookings and improved utilization rates. The modern interface reduced training time for new team members by 70%.
The Impact
Operational efficiency improved dramatically. Manual tasks that once took days now complete in minutes. Key results include:
- Error rates dropped by 85%
- Client satisfaction scores increased by 30%
- Team gained capacity to manage 3x more campaigns without additional headcount
- Revenue per employee increased by 40% in the first year
Interested in similar results?
Let's talk about what we can build for your business.