BillboardIQ
Product Design & DevelopmentAdTech
A powerful SaaS platform that brings data-driven intelligence to out-of-home advertising. Real-time analytics meet automated campaign management.
3x
Faster launches
100%
ROI visibility
50%
Lower CPM
The Challenge
The out-of-home advertising industry relied on manual processes—spreadsheets for inventory, phone calls for bookings, and guesswork for performance measurement. Advertisers had no way to compare billboard locations by data, and operators struggled to maximize occupancy across their networks.
The Solution
We designed and built BillboardIQ from the ground up as a comprehensive OOH intelligence platform:
- Interactive map-based inventory with traffic, demographic, and visibility scoring
- Automated campaign builder that recommends optimal placements based on audience targets
- Real-time performance dashboards with impression estimates and ROI tracking
- Operator tools for managing availability, pricing, and client relationships
The Impact
- Campaign launch time reduced from weeks to days — 3x faster
- Advertisers gain 100% visibility into campaign ROI for the first time
- Optimized placements deliver 50% lower CPM compared to manual selection
- Platform now powers campaigns across multiple markets
Interested in similar results?
Let's talk about what we can build for your business.