BillboardIQ
A SaaS platform for out-of-home advertising: map-based inventory, guided campaign planning, and performance dashboards in one place.
The Challenge
Out-of-home advertising has long relied on manual processes — spreadsheets for inventory, phone calls for bookings, and guesswork for performance. Advertisers had no easy way to compare billboard locations side by side, and operators struggled to keep their networks booked.
What We Built
We designed and built BillboardIQ from the ground up as an out-of-home planning and operations platform:
- Interactive, map-based inventory with location details for every board
- Campaign builder that helps advertisers shortlist placements for their audience
- Performance dashboards that bring campaign data into one view
- Operator tools for managing availability, pricing, and client relationships
The Outcome
Planning a campaign moved from email threads and spreadsheets into a single product. Advertisers can explore and compare locations on their own, and operators manage their inventory and clients from one dashboard.
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